PR TRENDS IN WEBDESIGN

Henry Ford once said, “If I would ask people how do they want to improve their transportation they probably will answer that they want faster horses”. Yup! Sometimes audience doesn’t know what it really wants to do, to read, where to go, which kind of product to consume. Modern PR management nowadays is kind of a guru leading for you through tons of innovations in 21 century. Area, where you can show your product is crowded and has a too high level of competition, feels like a real danger! But we are here to make you a peaceful warrior! So lets talk about useful PR cases which will help you to build a successful strategy of development!

COLLABORATE!
You might even find a partner from totally different area from your business! Mixing web topics and regular business will make your audience wider and surely find creative synthesis approach! Use web and offline reality!

TELL STORIES!
We are all from childhood! Do you remember your Mum reading to you before going sleep! This thinking model still works very well! Try to talk to your clients in a fairytale way and use simple words! Using this case you will increase border between ages and surely get to people souls!

GO DIGITAL!
Aha! How long have you checked your phone? See! We consume a lot from screens but at the same time, we are tired of them! So using digital platforms for sharing your content adapts it to a real world. What do we mean! TV was good some years ago. But again information goes so fast! So much of it! Choose one format of audio, text with photos, infographic video with lounge music or set up Vlogs. Make your customer concentrate with one sensitive feeling!

PERSONALIZE!
Selfies! Millions of them are on Instagram! We do love ourselves! It is our nature! Good content puts attention mark on the reader, but not on the subject! Give priority and give meanings! Because customers mean a lot! The reason why you do your job is because someone really needs it! Make need`s feeling and respect your audience! Be closer to them and show your simple human truth!

Hope that these cases will be useful for your team development! Remember that there is no reason to fight with a competition! Just do a great job and be the best! Love what you do! These are the main keys to success. And people will notice you! Because talent is always visible and doesn’t need any PR!

Thanks for reading us!

Author: Natalie Dziatkovski

Originally written for Cadabra Studio.

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