Key issues to consider when redesigning a website

Redesigning a website is an important issue that many businesses have to face, at some point. The premise is simple enough, but when it comes to redesigning a website, lots of questions are thrown around. From ‘how often should I redesign my website?’ all the way through to ‘why redesign a website?’, you need to pinpoint what exactly an ideal redesign looks like in expected return.

Let’s look through the key issues to consider when a website redesign is needed:

Optimization & Usability

Technology is constantly developing, with the web being no different. Even if your website was built relatively recently, aspects go out-of-date at a frightening pace. When deciding how to redesign a website, you need to ensure that it’s highly usable for visitors, making use of quality navigation tools, plug-ins, and compatibility with the latest browser versions. More than 50% of traffic comes from handheld devices, so make sure that your site is mobile-friendly.

When thinking of these changes, you should also consider usability — the aforementioned elements can bolster your site’s navigation and ease-of-use, which are major conversion rate influencers.

SEO: Search Engine Optimization

Your website must cater for more than just visitors — search engines like Google consider many factors to determine your site’s likelihood to appear in search. These factors are collectively known as SEO. Here are a few important ones to consider:

• Speed — how quickly it takes your website’s pages to load;
• Keywords — how the text on your website matches search queries;
• Outbound Links — which websites your site links to.

There are many others — such as which sites link to your own — but consider the above 3 specifically when thinking why redesign your website.

Matching Your Brand’s Voice

The best brands and products are consistently tailoring their voice and tone via data-based decision-making. Your website needs to match that — especially if it’s a key lead-generator or contact point for customers. Plus, it allows you to improve on important website elements, such as:

• Website Load Speed;
• Alterations to your Content Management System (CMS);
• SEO;
• Adaptability;
• User Experience in general.

Just remember to take care when redesigning a site — utilize language specific to you, treating your tone just as important as things like SEO keyword quantity. Your website should embrace your company ideology, with imagery and user experience matching that of the product you’re selling. Only then a proper website redesign impact can be measured.

Even if you’re not a design agency, it’s pivotal to have a superb-looking and clean website, that evokes the trust your brand emanates.

Marketing Opportunities

A website redesign should aim for an increase in visitors. Even with SEO, this won’t effectively handle itself — you need to provide opportunities to your marketing team. Whether it’s optimizing Wordpress plug-ins to allow for easier article posting, or analyzing web data to fine-tune your target demographics, a marketing team operates best when working with a functional, modern website.

The process of redesigning can, itself, be a great marketing tool. Rebranding is important— it’s something to be celebrated, and gives a higher chance of conversion when you get a visitor via marketing.

If you’re still determining whether the importance of website redesign can help you boost your business, consider talking to an agency with website redesign services.

Hopefully, we’ve begun to answer your questions

But the process of redesigning a site is long, hard and complex. Look at your current status, then see whether website design and the impact on sales expected will be worth the expense in the first place. It usually does, and when done correctly, the generated website impact on business can be huge.

Feel free to chat with our team — website redesigns seems hard, but talking to us will clarify most of the points.

Originally written for Cadabra Studio blog.